UX/UI DESIGNER · RESEARCH-DRIVEN · GDL, MX

I design digital products with evidence, not assumptions.

UX/UI Designer with an analytical mindset and a clinical health background. I turn rigorous research into interfaces that work — in any industry.

See my work ▸ About me →
-87%Flow reductionHealth SaaS Redesign
5.7/7SEQ ScoreAbove SaaS benchmark
28User InterviewsAcross 2 projects
100%Task CompletionAI Fitness App
· Character Select ·

About me

EmilianoLvl 8
HP
MP
UX/UI Designer · Research-Driven
I've always been a kid with a computer. From pixel art and HTML pages at 11, to designing digital products with evidence at 32. My clinical background (1,800+ consultations) taught me that researching before assuming is not optional. Click a skill to explore.
Side quest unlocked Read my origin story
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· Quest Log ·

Case Studies

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Case Study 01 · B2B SaaS · Redesign
Nutrition SaaS Platform Redesign
End-to-end redesign: landing page, purchase flow, clinical flow, and design system.
-87% clicksSEQ 5.7/728 interviews
View full case →
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Case Study 02 · Consumer App
Spotify · Social Messaging Research
Feature proposal independently launched by Spotify 25 days after delivery.
Feature shipped+25 days
View full case →
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Case Study 03 · AI Fitness App
FitLab · AI Fitness App
Capstone project with NABBA methodology. 3 subscription tiers, 17 screens, documented design system.
100% completion17 screens
View full case →
· Skill Shop ·

Services

STARTER
Quick UX Wins
$800 USD
  • UX audit with recommendations
  • Critical flow review
  • Delivered in 5 days
Startups needing fast direction
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★ RECOMMENDED
Product Design
$2,500 USD
  • Research + synthesis
  • Wireframes + UI + Design system
  • Prototype + usability testing
Growing products
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VIP
Ongoing Support
Variable
  • Monthly retainer
  • Priority availability
  • Unlimited iterations
Teams without an in-house designer
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· Battle Plan ·

How I Work

01
Discovery
30 min free call
02
Research
Interviews & analysis
03
Design
Wireframes to UI
04
Testing
Real validation
05
Delivery
Handoff + support
· Passive Skills ·

Why work with me?

Rigorous research
NN/g frameworks, 28 interviews, Maze. Data, not hunches.
Product vision
Business metrics, SaaS models, growth. Not just screens.
Bonus: Health expertise
1,800+ consults. Useful in healthtech — and in any complex product.
Scalable systems
Design systems, clean handoff, governed components.
· Side Quests ·

Blog

UX RESEARCH
How 1,800 consultations taught me more UX than any bootcamp
User research started in a clinic with real patients.
Read on Medium →
DESIGN SYSTEMS
My first design system: mistakes, tokens, and what I learned
Building a design system from scratch. What worked and why tokens matter.
Read on Medium →
CAREER
From nutritionist to UX designer: the pivot I didn't plan
Connecting the dots between clinical research and user-centered design.
Read on Medium →
PORTFOLIO
I built my UX portfolio four times. The last one finally felt like me
Three weeks perfecting a Framer portfolio I never published — and what changed on the fourth try.
Read on Medium →